Event Recap
The Matcha Experience
Some launches you announce. This one we celebrated. On Monday, November 9, estheticians and skin professionals filled the Lumapharm office in Etobicoke for The Matcha Experience, and from the first matcha latte to the last peel-off, the room was buzzing.
The star of the day? Our newest mask, the I Love You So Matcha Hydrojelly® Mask.
More than 800 years of wellbeing, in one mask
National Esthemax Educator Courtney Elliott set the tone with the story of matcha, a story that starts in the temples of Japan in 1191 and grows in the shaded tea fields of Uji, near Kyoto. That heritage is exactly what makes this mask so special.
Shade-grown, stone-ground and made from the whole leaf, matcha is a far more concentrated source of antioxidants, chlorophyll and amino acids than brewed green tea. Paired with organic spirulina, it helps soothe, purify and revitalize stressed skin while delivering deep hydration and a refreshed, healthy-looking glow.
And it fits right into a professional treatment menu: dull, tired-looking skin, oily and combination skin, sensitive or redness-prone skin, acne-prone skin and visible signs of aging.
Seeing is believing
Robert Dell brought the mask to life on the treatment bed, applying it on a model while the whole room mixed, spread and tried it right alongside him. The cooling, jelly texture won everyone over, and the moment the mask peeled off in one piece, the reactions said it all.
It was hands-on, informative and so much fun.
Meet Robert Dell
We asked Robert about his journey, what drives him and what he loves outside the treatment room. Here it is, in his own words.
His journey
I started in this industry very young, at 17, and moved into management almost immediately. By 20, I was in esthetics school, which led me into the world of luxury retail and award winning spas where I spent years as a Senior Esthetician. The over 15 years of ‘boots on the ground’ experience is what eventually drove me to open my own home-based studio in Toronto.
Opening my own space allowed me to take everything I learned about operations and profitability and apply it to my own terms.
Today, that’s evolved into a second business RW Consulting , where I help other small studio owners find their footing with operations and profitability. My journey has always been about moving through every level of the business from the front desk to the treatment room to social media, to ownership, which allows me a 360-degree view of what it actually takes to succeed in the industry today.
What drives him
I’m passionate about being a clear, steady voice in an industry that is currently drowning in static. Everyone is a ‘skin expert’ online now, but as someone with 15+ years of technical experience, I’m driven by the truth that there is no ‘fix-all’ treatment. Real results come from a layered effect: a combination of thoughtful, professional treatments and a consistent lifestyle-based routine.
I’m also deeply passionate about the ‘client-first’ approach to profitability. I would much rather a client come in every five weeks spending comfortably within their budget than have them feel like seeing me is a financial drain. When you build a relationship where the client feels truly cared for emotionally and physically the profitability follows naturally and so do the referrals.
When it comes to my industry peers, I truly believe there is enough success for everyone in this industry; when we lift each other up and learn from our different approaches, we all win.
A personal touch
I’ve always had a love for historical architecture and elegance, which is why I love traveling through Europe. I’m drawn to that ’boutique’ vibe of warm tones, historical textures, and a sense of timelessness. I try to bring that same refined feeling into my work and my digital presence, @theskinhotline.
Beyond the studio and consulting, I’m pouring new found energy into a passion project called The Edit. I’ve positioned myself in the industry to be in the room where I can understand both professional spa-based products and the trending over-the-counter brands. I wanted a place where I could take all those years of knowledge and my perspective on every product I come in contact with and put it in one place much like a magazine editor. It’s my way of showing that skincare isn’t just a service; it’s a curated part of a well-lived life.
Bring matcha to your treatment room
If the day proved anything, it’s that this mask is made to be experienced. A big thank you to everyone who joined us, and to Courtney and Robert for making it such a memorable day.
